Adventure Tourism Management BA (Hons)

Course code N870

What is special about this course?

Adventure tourism is the fastest growing, truly global area of the tourism industry that has taken the adventure sector by storm in recent decades, bringing adventurous activity experiences into commercial tourism.

Join our BA (Hons) Adventure Tourism Management and focus on tourism and business practices within the adventure sector, applied through essential practical and professional skills for leadership and safety. Your future customers will expect great service and a safe experience that satisfies their dreams of adventure and adventure travel: learn the skills and knowledge to be the adventure professional who can deliver their ultimate experience, managing every element with a critical understanding of the ethical and professional values required.

The programme integrates theoretical knowledge with practice via classroom learning, experiential learning, and research, progressively building your confidence and skills as a guide and practitioner. Cover outdoor skills practice, safety and leadership, tourism, research, business, and entrepreneurship, all underpinned by a growing and deepening understanding of the meaning of 'adventure'. Learn how to lead and shape great experiences for people in a vast range of possible outdoor and adventure contexts around the world, and build your knowledge and skills in sustainable and pro-environmental practices.

We work closely with Adventure Tourism providers and larger scale organisations to give you direct access to professional-level experiences and practices at all levels, providing  you with a wide range of national and international connections for opportunities like work placements, projects, and shared practice.

Make the most of links with other programmes in the School of Adventure Studies to broaden your professional skills and expertise, giving you access to a diverse range of careers in many different adventurous settings, wherever your path takes you.

The capabilities we build in our programmes are life-long skills that transfer into many different future career paths. Unlock your potential and become part of the story of shaping this dynamic sector.

Special features

  • Live and work at the foot of Ben Nevis in the Highlands, in a region that is unique for its rich variety of outdoor opportunities, set amongst some of the most beautiful scenery in the UK
  • Receive tailored outdoor activity skill development and professional NGB training and assessment with the School of Adventure Studies 'practical tokens' scheme: continuous professional development alongside your degree and beyond
  • Be part of a vibrant and active, diverse student community of outdoor enthusiasts, based at the School of Adventure Studies in Fort William, the hub of the Outdoor Capital of the UK
  • Easily transfer between adventure programmes within the School of Adventure Studies: BA (Hons) Adventure Education and Outdoor Learning and BSc (Hons) Adventure Performance and Coaching
  • Residential field trips, clubs, international expeditions and many other opportunities to enhance your skills and experience in adventure activities
  • Opportunities for International student exchange study in Norway with our partner University*
  • Excellent links and work-placement opportunities with many adventure-based businesses and institutions in Scotland, the UK and internationally

*Host University/course is Western Norway University of Applied Sciences (HVL) "Outdoor Education and Nordic Friluftsliv" single semester exchange programme.  No tuition fees are charged, but there is currently no additional funding available for travel and living expenses, beyond normal student funding streams.

Accommodation

We offer modern student accommodation at a number of our locations.

Entry requirements

  • 3 Scottish Highers at grade C or above OR
  • 2 A levels at grade C or above
  • You will also be expected to be able to demonstrate an interest in, and a commitment to, practical outdoor activities, and preferably have an interest in a professional career in the outdoor sector
  • Personal practical outdoor experience is advantageous but not essential
  • Applicants with other relevant qualifications and/or experience will be considered on an individual basis
  • This is a Category 1 PVG course: PVG Scheme membership is required to successfully achieve target qualification, where there is guaranteed contact with vulnerable groups in key elements of the course. For further information visit our PVG scheme webpage

Advanced entry to year two or three:

  • Direct entry to year two or three may be possible with a relevant HNC/D, foundation degree etc. Applicants will be considered on an individual basis and may be required to attend an interview

Access routes

SWAP Access courses
If you are eligible to undertake Scottish Wider Access Programmes (SWAP), please visit our SWAP access list for further information on grade profiles and available subjects.

For International students requiring Student Route sponsorship
Please note that international students with a Student Route visa can only take part in sports activities or as part of a work placement, as an amateur and not as a professional or semi-professional. You will not be allowed to become a member of a professional sports association while a student. This is due to ‘professional sportsperson’ restrictions imposed by UK Visas and Immigration (UKVI) as outlined in their Student Route Policy Guidance.

I’m currently in my 4th year with UHI West Highland in Fort William. I am a climber and a Summer Mountain Leader and most of my time is spent in the mountains. The course has been very useful for developing critical thinking and understanding very complex key issues in Tourism Management. The course provides the knowledge base and skillset required to work successfully as an adventure activity provider. I would recommend this course to anyone interested in learning about the bigger picture of the Adventure Sector. I have enjoyed living in Fort William and expanding my network with other like-minded people. One piece of advice I would give to anyone starting the course is to remember to get outside and work towards the relevant NGB qualifications.

Fraser Stephen is studying the BA (Hons) Adventure Tourism Management at UHI West Highland.

Apply for Adventure Tourism Management BA (Hons)

I want to start in Aug/Sep 2025

We are delighted that you are thinking about studying at the University of the Highlands and Islands. We operate a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.