Planning Visitor Experiences (SCQF level 11) CPD Award

Information iconCourse code: N83PVE

Calendar iconStudy mode: You take fewer course units/modules per week compared to full time.

Mortar board iconCourse type: CPD Award

Globe iconInternational: Available to study online

Campus iconStudy at: Perth

Pen iconStart in: January

Computer and book iconLearning mode: You access classes and/or materials digitally.

Clock iconDuration: Part time: 14 weeks

Book and tick iconHow: You complete course tasks independently. These may be set by your lecturer or chosen by you.

What is special about this course?

Interpretation planning sits at the heart of designing meaningful and engaging visitor experiences. Our CPD Award Planning Visitor Experiences (SCQF level 11) module introduces you to the principles and practice of interpretation planning as a core tool for shaping how visitors understand, connect with, and experience places.
Gain a comprehensive understanding of how to plan, design and evaluate visitor experiences, developing the skills to critically analyse the complexities of creating effective interpretation strategies. The module emphasises the role of interpretation planning within wider heritage and tourism contexts, highlighting how it can be used to deliver impactful, audience-focused experiences.
Through a combination of theory and practice, you will explore:

  • the purpose and process of interpretation planning
  • the effectiveness of different approaches to visitor experience design
  • the application of theoretical frameworks within interpretive practice
  • the central role of visitor studies and audience insight in shaping experiences
  • the links between interpretation planning, organisational objectives and policy and
  • the importance of planning in strategic resource management and decision-making

Engage with real-world examples and develop your own ideas, as you learn how to create interpretation plans that support coherent, inclusive and compelling visitor experiences across a range of settings. 

Special features

  • Study fully online in your own time, from anywhere in the world

  • 2:2 honours degree or above
  • Applicants with other qualifications or experience will be considered on an individual basis

You will study the following core modules:

  • Planning Visitor Experiences (SCQF level 11)

How will I study my course?

  • Part-time
  • You will study this course fully online, with no scheduled sessions or tutorials
  • Online study will be done via the university's virtual learning environment (VLE), with support from your tutors
  • You will take part in a mandatory online induction in January

How long will my course last?

  • Part-time: 14 weeks @ 12 hours per week

The number of hours per week indicates the total number of hours you should dedicate to the course, which includes time spent on online material as well as individual study and research.

  • Perth
  • This fully online course can be studied from anywhere in the world. You will be enrolled and supported by staff at UHI Perth

Start date

  • January 

Fees

For information on costs of this course please contact the campus where you wish to study.

Funding

UHI has a number of scholarships, bursaries, awards, and discretionary fund opportunities available to new and current students. Please use the A-Z of funds or use the filter to see which ones may be relevant to you. All students are welcome to apply.

Further information on funding your studies is also available, please see the attached link or contact the relevant UHI partner.

Additional costs

There may be additional travel costs if you choose to visit heritage sites as part of your assessment research.

What can I do on completion of my course?

Once you have successfully completed this course, you might like to consider careers in:

  • Heritage interpretation planning
  • Audience development
  • Museum, tourism and heritage services

Can I progress into further study?

You may wish to progress from this CPD Award Planning Visitor Experiences (SCQF level 11) to the following courses:

Apply for Planning Visitor Experiences (SCQF level 11) CPD Award

I want to start in Jan/Feb 2027

We are delighted that you are thinking about studying at the University of the Highlands and Islands. We operate a fair and open admissions system committed to equality of opportunity and non-discrimination. We consider all applications on merit and on the basis of ability to achieve, without discrimination on grounds of gender, age, disability, ethnicity and socio-economic background. We welcome applications from all prospective students and aim to provide appropriate and efficient services to students with disabilities.